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World Arabia: Valentyna Davydova. Precious wings

Source: World Arabia. Valentyna Davydova. Precious Wings


Founder of the Sankhara brand Valentyna Davydova on how to run a business easily, following the dictates of the soul

Precious wings

Success stories are so different. Sometimes business becomes a sublimation of the poetic gift, and both sides benefit from it — lyrical and material. How to run a business easily, following the dictates of the soul, feeling the pulse of the Universe and the heartbeat of a new project, says the founder of the Sankhara brand Valentyna Davydova.
The jewelry of the Sankhara Jewelry House is a precious symbol designed to help women reconnect with themselves. The brand pays great attention to emotions. Women choose their jewelry with their hearts. When a piece evokes a strong inner response, they know it's meant for them. Beauty, strength, and love live within each of us, and everyone can find it within themselves. Our creations are designed to remind us of the importance of balance and harmony within ourselves. By overcoming our doubts and fears, we can open ourselves up to new possibilities and find what truly makes us happy. We all have the freedom to choose our own path.

It is important to listen to your heart's call and follow it as your guiding star. The brand name "Sankhara" is an ancient word that denotes a special inner state or response to the outside world's manifestations. Sankhara's mission is to help each woman see herself, love herself, and find inner freedom. Only by choosing her own path, free from imposition, can she lead a life full of meaning and joy, as I have called it, the "new era of me." Sankhara symbolizes the new you, a woman who has connected with her inner voice, broken free from imposed restrictions, and revealed her true beauty to the world. On the path of self-love, she learns to hear her inner feelings and chooses what makes her happy in life.

You ask yourself, "Do I really know what I want?" A vague spark responds with a flutter in your chest. But there are no words to describe it. It has been a long time since you have heard your inner voice. A series of obstacles and disappointments have eclipsed the light of your destiny. You have lost yourself and your meaning.
But then, the day comes. You feel it's time for an upgrade. Breathe. Exhale. Listen more carefully to yourself. With each breath, the spark inside you flares up and instantly turns into a flame. Deep in your body, you feel a power that never really left you. The era of a new you is coming.

You let go of the ghosts of the past. You are free. Open yourself to the happiness meant for you in this world. As long as you believe in yourself, your flame will burn without fading from now on.

Eight years ago, during one of the difficult periods in my life when I broke up with my love, I felt like an important part of myself had been taken away. It was necessary to fill that void again, not by merging with another person, but by filling it with happiness and your own values. Often, girls lose themselves in someone else, but that's the wrong way to go. It's important to be holistic and self-reliant, able to love yourself and fill yourself up on your own terms.

Sometimes it seems that life is ruined, but this is just the beginning. The past is a wonderful experience that transforms us into new achievements. You need to choose interests that will last forever. The creation of the Sankhara brand took place during a special period in life, when a rethink led to the formation of a new identity. It was then, after ten days of total silence in vipassana practice, that I realized: every thought and feeling creates a unique pattern in life, like the rays of light playing on the surface of precious stones.

I chose a serious approach to the new case. It was supposed to be beautiful and give a feeling of warmth and good energy. The story of attracting financing for the business is very interesting. When I separated from my husband, he transferred me the amount of money planned for business development. However, there was no clear understanding of how to use these funds. Used to living a big life, I quickly spent them on short-term pleasures. Some of the money was invested in the collection of stones and gemology training. But after purchasing the stones, there were no business plans or strategies. I didn't know whom to sell or where to sell to.

The power of thought and wild desire works wonders. Around these stones, in meditation, I started to create my first collection. I constantly communicate with people from the community associated with precious stones: gemologists, jewelers, cutters, miners and jewelry business owners. After my first studies at Moscow State University, I joined the National Gemological Association of Russia and started attending all expeditions where I fell in love with the world of natural stones again and again. I continued to study gemology and the world of precious stones that holds so much mystery and magic. The energy of the stones is felt through the fingertips, it penetrates into your heart and changes your perception of the world, dissolves problems.

I will always remember my first expedition to Sri Lanka. There, I couldn't resist and bought a lot of beautiful stones. From that moment, my journey began, and I realized that travel, entrepreneurship, and sociability were the keys to success. Don't be afraid of other countries; don't be shy about asking questions. Networking is important for anyone who wants to grow. The environment plays a big role in determining your success: choose people who share your values and can offer valuable advice.

It is impossible to convey how happy and joyful I was when I left the office with a signed contract! It seemed like an unattainable dream at one point.

I once thought it was possible to be behind-the-scenes in the development of a brand. It may be possible, but the results would be different. Inner feelings are important, and balance is achieved through a unique formula that I will write about in my upcoming book. Happiness hormones must be present in this formula. In my case, dopamine helps me feel proud of my achievements and myself. In Dubai, I took the stage for the first time to talk about diamonds, precious stones, and my SANKHARA brand, which motivated me.

What makes an entrepreneur successful is faith in oneself and one's business. The mindset of a wealthy person is not about money, but about qualities such as courage and determination. It is about people who are unaffected by the influence of crowds and other people's opinions, those who swim against the tide. A person with this mindset is an inspired achiever. They can be recognized from afar by their confident gait and eyes that sparkle with fire. Inner harmony complements external harmony: a fit physique is an essential component of success.
To maintain inspiration, one must seek personal fulfillment and strike a balance between work, personal life, and contributions to society. Establishing a lifestyle that provides satisfaction along the path to goals is key to success.
It is very important to find a community of like-minded entrepreneurs. A sincere recommendation is to join business clubs. The Vision Club, for example, creates a warm and cozy atmosphere. Loneliness in a strange and still unfamiliar country disappears instantly. There is always someone to turn to for any advice or answer.
Each country has different people with their own culture and mindset. There are pros and cons to doing business in Dubai, like anywhere else. It's important to get used to it, adapt to it and have a steadfast desire to go through with it despite obstacles. Even expatriates, after living in a foreign country for a while, start to behave differently. So it's necessary to feel that and find an approach to your target market. Ideas come up all the time, but how they're implemented depends on the living standard in Dubai. There's a lot to do here, but I want to do something that doesn't exist yet.

It was decided to create our own precious community, which not everyone can join. It contains the philosophy of Sankhara, which includes all the magic ingredients of a personal recipe for happiness for each club member individually. Unusual events will be organized for everyone to participate in, including the first chance to buy limited edition collections that include just a few items - perhaps even one that won't be available to anyone else.
For the girls, I have decided to create another project - a chic pastime, a kind of meditation, and just creating beauty - learning jewelry design. The girl will be able to immerse herself in creating jewelry with a brush on canvas, and with the help of an artist draw her own jewelry, which I will then reproduce for her exactly as she imagines it, with all the shapes and precious stones. This event will definitely not leave anyone indifferent, and will become part of the personal development of a unique city.

The atmosphere of Dubai does not allow you to sit still. The main thing here is not to stop. And in this sense, I am inspired by an incredibly young entrepreneur. He is only 23 years old and he has already become a millionaire due to his perseverance and dedication. He performs on stadiums and people, much older than him, listen and record his advice. His human values, respect for his family and especially his mother make a strong impression. His name is Daniel Matukhno. All leaders and historical figures are always surrounded by people supporting their energy state.Now my state of mind is such that I don't rest in summer. For the first time, I'm looking forward to autumn. I transform my powerful attitude and high expectations into serious preparation for the new season.
The plans include scaling up the jewelry company Sanhara, entering the markets of London, Milan and Paris from Dubai. These cities are important fashion and cultural centers attractive for the jewelry business. Luxury markets are developed in London and Paris, where buyers look for exclusive jewelry. Milan as a fashion hub offers huge opportunities to attract stylish buyers.